Complete Health Australia had the specialists, the locations and the clinical ambition. What they didn’t have was a digital presence that matched any of it. We changed that.
The challenge
CHA brings together leading specialists across cardiology, gastroenterology, immunology, urogynaecology and more, operating out of three clinics in Oran Park, Norwest and Rouse Hill. It’s a serious multi-disciplinary group serving one of the fastest-growing corridors in Australia.
But their website told a different story. It didn’t reflect the calibre of the clinicians or the breadth of services on offer. Patients searching for specialist care in Western Sydney weren’t finding CHA. GPs who could have been referring weren’t confident in what the group offered or how to send patients through.
Two problems, one root cause: the digital presence wasn’t doing its job.
What we delivered
Clean, modern and structured around patients looking for specialist care and GPs looking for somewhere to refer. Every service has a dedicated page written for patients in clear, accessible language. A Health Professionals hub gives GPs a direct referral pathway with simple digital workflows. Specialist profiles build credibility and give referring doctors confidence in who they’re sending patients to.
The site now looks and works like what CHA actually is: a coordinated, specialist-led provider.
Condition-specific content, location pages and technical improvements — the work that helped CHA rank for the searches that actually lead to bookings.
When someone in Western Sydney searches for a cardiologist in Norwest or a gastroenterologist near Oran Park, CHA now shows up.
Targeted Google Ads capturing high-intent patients searching for specialist appointments, and reaching GPs looking for referral options in the region.
Patient-facing ads focused on specific conditions and appointment availability. HCP-facing ads promoted the referral pathway and the breadth of CHA’s specialist network. Every campaign built around compliant messaging and real patient need.
Expert heart care in Western Sydney. Specialist-led, bulk-billed options. Book online.
Cardiology, Gastro, Immunology, Uro-gyn and more. Direct digital referral pathway.
The results
Increase in organic traffic across priority service pages.
Uplift in online referral submissions from GPs.
Reduction in cost per patient acquisition through paid search.
Growth in new patient enquiries across all three locations.
Priority condition & location search terms on page 1.
The results, in pictures
And the referral pathway?
Why this matters
The ones that grow are the ones patients can find and GPs trust enough to refer to. That takes a website that works as hard as the clinicians inside the building, paired with search activity that puts the right services in front of the right people at the right time.
CHA made that investment.
Their digital presence now matches their clinical capability.
Ready to be found?
Let’s review how your organisation appears across search and AI for the treatment searches that matter most.
