High intent. Tight regulation. Real cost-per-booking. We plan, build and scale paid media for AU healthcare brands across Google Ads, Performance Max, YouTube, Meta and Local Service Ads - with every dollar tied to confirmed enquiries and bookings, not vanity clicks.
Healthcare paid search built for AU. Clinically reviewed. TGA, AHPRA and Google Healthcare ads policy compliant. Reporting tied to bookings, not vanity metrics.
Most healthcare paid accounts we audit aren't broken in the obvious places. They are broken in the unfashionable ones: untracked phone calls, missing offline conversions, generic landing pages, broad-match bleed and reporting stuck at cost-per-click.
The fix isn't more spend - it is a programme engineered around clinically credible ad copy, conversion-tracked bookings and paid that compounds with your SEO and GEO. That is what we build.
Every channel earns its keep at a different point in the patient journey - and only some convert at sensible cost per booking. Most accounts are over-invested in one or two channels and absent from the rest.
From audit through to weekly creative and bid optimisation - engineered to lower cost-per-booking and grow qualified patient volume in parallel.
Find the leaks. Define what good looks like.
Search, PMax, YouTube, Meta, LSAs - chosen for fit.
Compliant ads & pages built for regulated audiences.
Calls, forms, bookings - measured end-to-end.
Bid, budget and creative iteration weekly.
High-intent query, ad written for clinical compliance, sitelinks built around bookable services - and 4.9☆ from real patients reinforcing the click.
That ad isn't an accident. It is high-intent keyword targeting, clinically-reviewed copy, conversion-tracked sitelinks, location and call extensions, and a service page built to convert - all measured to confirmed bookings, not clicks.
From classic Search to Performance Max, YouTube and Local Service Ads - selected for fit, planned together and reported to confirmed enquiries.
From multi-site specialist groups to private cardiology and hospitals - paid programmes engineered around cost-per-booking, not cost-per-click.
Reduction in cost per qualified enquiry
Return on ad spend across paid search
Booking-confirmed paid leads, year on year
Search impression share on priority terms
The clinicians, locations and ambition - but a website that didn’t reflect any of it. We rebuilt it. The numbers followed.
Patients were Googling cardiologists by name. ACS wasn’t showing up - until we fixed it across Google and the AI engines.
18 specialty units. One unified strategy. 24 of 30 priority procedure terms now rank #1 in Queensland.
Not a generalist agency with a healthcare team. A specialist healthcare practice that’s spent more than a decade running paid budgets to confirmed bookings - the credentials regulators, Google and clinicians all want to see.
Healthcare paid search is the use of Google Ads, Performance Max, YouTube, Meta and Local Service Ads to capture high-intent demand at the moment a patient is ready to act. Done well in healthcare it is built around clinical compliance, regulated audiences, conversion-tracked bookings and tight integration with organic visibility - not generic e-commerce playbooks.
Google's healthcare and medicines policies restrict how regulated treatments, medicines and procedures can be advertised. We hold the relevant Google Ads healthcare certifications where required, write compliant ad copy with clinical sign-off, and structure landing pages to meet both Google's and AHPRA's requirements - so campaigns launch and scale without regulatory friction.
It depends on your service mix, locations and conversion goals. Local Service Ads work well for selected provider types and high-trust local enquiries; Google Ads remains the workhorse for procedure, condition and consultant terms. Most multi-site healthcare brands run both. We model the right channel mix in your audit.
We size budget against patient lifetime value and target cost-per-booking, not arbitrary spend levels. For most AU healthcare clients, useful starting points sit between A$5K and A$60K per month depending on geography, treatment mix and competitive intensity. We build a forecast as part of the audit so spend ties to targets, not guesswork.
Every ad - text, video and creative - is written by medically trained writers, clinically reviewed and screened against TGA therapeutic goods advertising, AHPRA and Google healthcare policies before going live. Compliance is built in, not bolted on.
Yes. We instrument call tracking, form tracking and offline conversion imports so reporting reflects qualified enquiries and confirmed bookings - not just clicks or form fills. Cost-per-booking and revenue-per-booking are the metrics we optimise to.
Yes. Paid, SEO and GEO compound when run together. Paid generates fast intelligence on which messages, terms and landing pages convert; that intelligence feeds organic and AI visibility. Most of our engagements are integrated by default - see our healthcare SEO and GEO & AI visibility programmes.
Brand protection - bidding on your own brand to defend against competitor encroachment and protect organic clicks - is standard practice and remains compliant with healthcare advertising rules when copy is accurate. We assess where it is genuinely cost-effective rather than a default spend.
Our latest analysis on healthcare paid search, conversion tracking, regulated advertising and channel mix.
How APAC healthcare brands rank in AI-driven search — benchmarks across 100+ providers and the platforms patients now use first.
Why the role of your website has shifted from education to demand capture - and what the data says about it.
What healthcare organisations can learn from e-commerce about conversion, trust signals and frictionless booking journeys.
Recognised as the top-ranked small healthcare communications agency.
If your reporting still stops at cost-per-click, your budget is likely doing less than it should. Let us show you what booking-led paid looks like.
A fabulous agency with an impeccable standard of service. The team are friendly, professional, quick to respond, and solution focused. They have transformed our digital presence and the way we approach SEO and paid media.
Focused on results and very pragmatic with great healthcare market knowledge. The team understands the nuances of private healthcare and consistently delivers commercial outcomes that move the dial for the practice.
Medico Digital turned around our approach to SEO in a mere matter of months. Their depth of healthcare expertise and willingness to work with our compliance teams set them apart from any other agency we have worked with.
Their digital expertise and sector knowledge enable them to be agile and complete projects efficiently. A genuine partner who understands medical device marketing and the realities of working within a regulated environment.
Brilliant at working with our MLR team to get content approved. They take the time to understand the science and the regulatory environment, which made the whole campaign development process refreshingly smooth.
Highly knowledgeable in the healthcare space, they are smart, reliable and patient. They have been a strategic partner for us across multiple markets and consistently bring sharp thinking and strong execution.
Helped reinforce our brand as the leaders in infection prevention and control. Their SEO and content work has driven a substantial uplift in organic traffic and qualified enquiries from healthcare buyers.
Truly a partner, one which I rely on for their expertise. Responsive and agile in their ability to pivot when our priorities shift, and consistently bring fresh thinking to how we engage clinicians and patients.
Responsive to our commercial needs, they meet deadlines and deliver first-rate work. Their understanding of private healthcare marketing means we spend less time explaining context and more time getting things done.
Entirely professional throughout the design process. They balanced our brand requirements with patient-first usability, and the resulting site has had a measurable impact on enquiries and bookings.
A fantastic two years working together. You've set the bar very high. The team's healthcare specialism and willingness to roll their sleeves up has made them an extension of our in-house marketing function.
The personas they developed were extremely thorough and extensively detailed, giving us a much sharper view of our patient audience. That work continues to inform how we run our paid search and content strategy.