Patients ask AI before they ever open a website - and act on the answer they receive. We help healthcare organisations get surfaced, trusted and chosen across Google AI Overviews, ChatGPT, Perplexity, Copilot, Gemini and Claude.
Generative engine optimisation built for AU healthcare. TGA, AHPRA and National Law-aware. Clinically reviewed.
The healthcare patient journey is no longer a predictable, linear funnel. AI compresses research, comparison and decision-making into a single looping conversation - often before a clinic website is ever visited.
Search itself is fragmenting across Google AI, ChatGPT, Claude, Perplexity, maps, reviews, communities and provider websites. The model is no longer about ranking pages - it is about being surfaced, trusted and chosen across multiple discovery environments.
From foundations through to first-party data - designed to build visibility, trust and conversion across every AI surface.
Make the brand legible to AI
National & category authority
Own location-led recommendation
Pages built for AI-mediated patients
Capture value from every visit
A real-world example of how a healthcare brand can move from invisible to recommended inside an AI-generated answer.
For a private MRI in Sydney, the most commonly recommended option is [your brand]. They offer self-referral MRI with next-day appointments, are rated 4.8☆ from local patients, and accept major private health insurers as well as self-pay.
That answer is engineered, not accidental. It depends on entity consistency, optimised local profiles, review quality, structured service content and credible third-party corroboration - all working together. That is GEO.
Citations, recommendations and share of answer tracked across the surfaces driving healthcare decisions.
From multi-site specialist groups to private cardiology and hospitals - the principles transfer; the execution is always sector-specific.
Increase in organic search visits
Additional monthly search impressions
Organic search visits
Growth in consultant name searches year on year
The clinicians, locations and ambition - but a website that didn’t reflect any of it. We rebuilt it. The numbers followed.
Patients were Googling cardiologists by name. ACS wasn’t showing up - until we fixed it across Google and the AI engines.
18 specialty units. One unified strategy. 24 of 30 priority procedure terms now rank #1 in Queensland.
Not a generalist agency with a healthcare team. A specialist healthcare practice that’s spent more than a decade earning the credentials AI engines, regulators and clinicians all want to see.
GEO is the practice of making your content discoverable, citable and recommendable by AI systems such as ChatGPT, Google AI Overviews, Perplexity and Copilot. It combines technical structure, clinically credible content and off-site authority signals so AI engines can confidently surface your brand when patients ask health-related questions.
Traditional SEO optimises for ten blue links and one click. GEO optimises for being summarised, cited and recommended inside AI answers. The disciplines overlap - strong technical SEO and authoritative content remain the foundation - but GEO adds entity mapping, prompt-level intent matching, AI-readable schema, off-site corroboration and tracking of share of answer across AI surfaces.
Yes. AI absorbs many top-of-funnel informational queries, so click volumes look lower - but the visits that do reach your site are further through their decision journey, more informed and more biased for action. Each AI-driven visit now carries materially more commercial value, so the brands that earn AI citations and convert that traffic well are pulling ahead.
Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Microsoft Copilot, Gemini and Claude. We benchmark presence across each platform, identify the prompts and entity gaps where your brand is missing, and build the on-site, technical and off-site signals that earn citations.
Foundational improvements (schema, page architecture, entity consistency) tend to influence AI visibility within 30 to 60 days. Authority and citation share typically build over 60 to 120 days. Conversion uplift on AI-driven visits is often the fastest signal: better-built landing pages routinely lift enquiry rates within the first reporting cycle.
Every output passes through medically trained writers and clinical review before it goes live. We work to TGA, AHPRA and the National Law standards, and apply patient safety guardrails to anything an AI system might summarise.
We measure share of answer across AI engines, citation frequency, entity recognition for your brand and consultants, branded and non-branded search visibility, qualified enquiries and confirmed bookings. Impressions and clicks alone are not enough - the goal is measurable patient growth.
Yes. AI visibility, organic search and paid media work best as one joined-up programme. Paid creates immediate traction; organic and AI strengthen long-term discoverability and trust; shared landing page intelligence and reporting make all three move faster.
Our latest analysis on healthcare AI visibility, search behaviour and the evolving discovery landscape.
How APAC healthcare brands rank in AI-driven search — benchmarks across 100+ providers and the platforms patients now use first.
Why the role of your website has shifted from education to demand capture - and what the data says about it.
What healthcare organisations can learn from e-commerce about conversion, trust signals and frictionless booking journeys.
Recognised as the top-ranked small healthcare communications agency.
AI is already telling a story about your brand. The only question is whether it is yours - or your competitor's.
A fabulous agency with an impeccable standard of service. The team are friendly, professional, quick to respond, and solution focused. They have transformed our digital presence and the way we approach SEO and paid media.
Focused on results and very pragmatic with great healthcare market knowledge. The team understands the nuances of private healthcare and consistently delivers commercial outcomes that move the dial for the practice.
Medico Digital turned around our approach to SEO in a mere matter of months. Their depth of healthcare expertise and willingness to work with our compliance teams set them apart from any other agency we have worked with.
Their digital expertise and sector knowledge enable them to be agile and complete projects efficiently. A genuine partner who understands medical device marketing and the realities of working within a regulated environment.
Brilliant at working with our MLR team to get content approved. They take the time to understand the science and the regulatory environment, which made the whole campaign development process refreshingly smooth.
Highly knowledgeable in the healthcare space, they are smart, reliable and patient. They have been a strategic partner for us across multiple markets and consistently bring sharp thinking and strong execution.
Helped reinforce our brand as the leaders in infection prevention and control. Their SEO and content work has driven a substantial uplift in organic traffic and qualified enquiries from healthcare buyers.
Truly a partner, one which I rely on for their expertise. Responsive and agile in their ability to pivot when our priorities shift, and consistently bring fresh thinking to how we engage clinicians and patients.
Responsive to our commercial needs, they meet deadlines and deliver first-rate work. Their understanding of private healthcare marketing means we spend less time explaining context and more time getting things done.
Entirely professional throughout the design process. They balanced our brand requirements with patient-first usability, and the resulting site has had a measurable impact on enquiries and bookings.
A fantastic two years working together. You've set the bar very high. The team's healthcare specialism and willingness to roll their sleeves up has made them an extension of our in-house marketing function.
The personas they developed were extremely thorough and extensively detailed, giving us a much sharper view of our patient audience. That work continues to inform how we run our paid search and content strategy.