Medico Digital Insights

HL Podcast S2E5: Richard Springham - Con-solli-dating the pharma media landscape

Categories
Podcasts
Published
18 July 2024
Author
Pippa Short
Cover image for HL Podcast S2E5: Richard Springham - Con-solli-dating the pharma media landscape
Originally published on medicodigital.co.uk — republished here for our Australian audience.

This week Pippa Short (linkedin.com/in/pippashort/) talks to Richard Springham (linkedin.com/in/richard-springham-70152a23/), founder and CEO of Skittle Media, to discuss the launch of Solli, a website focused on the global pharmaceutical media industry.

The mission of Solli is to consolidate, educate, and elevate the industry to better serve healthcare professionals and patients.

We discuss:

  • The impact of AI on the industry, including personalisation of content and changes in search behaviour.
  • The trend of more informed patients and the importance of verifying health creators on platforms like YouTube.
  • The need for the industry to adapt to evolving digital trends and collaborate to ensure accurate and relevant information is accessible to healthcare professionals and patients.

Find Richard and the team at solli.global.

Need a healthcare marketing partner in Australia?

Medico Digital works with hospitals, specialist groups, clinics and health brands across Australia and APAC on healthcare SEO, GEO, paid search and CRO.

Talk to our team → More insights