Medico Digital Insights.
Strategy, evidence and analysis on healthcare search, AI visibility and patient acquisition. Articles published originally on medicodigital.co.uk and republished here for our Australian audience.
View source archive on medicodigital.co.uk → All Healthcare Marketing The Online Patient Journey AI Conversion Rate Optimisation SEO PPC Search Website Design Medical Communications Social Media Compliance Podcasts Ebooks
Healthcare marketingThe online patient journey
2026 APHA Congress: Australia's private healthcare is Lost in Translation
AIHealthcare marketing
4 things your website should steal from Amazon (yes, really)
AIHealthcare marketing
Proof your website doesn't need to be a healthcare encyclopaedia
Healthcare marketingPPC
2025 Healthcare Paid Search Benchmarks
Healthcare MarketingPPC
The new rules of patient decision-making
The Online Patient JourneyAI
The NHS App vs Big Tech: Stop trying to out-Google Google
SEOHealthcare Marketing
Balancing Short-Term Wins with Long-Term Growth in Healthcare Marketing
Healthcare marketingPPC
2024 Healthcare Paid Search Benchmarks
PPCThe Online Patient Journey
AI in Healthcare Advertising: The Beginning of the End?
ComplianceHealthcare Marketing
The complex world of healthcare retargeting
Healthcare MarketingThe Online Patient Journey
From word of mouth to online: Why healthcare reputation management matters
Healthcare MarketingSocial Media